mass media

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The “Nocebo Effect” and the “Invisible War”

Trends – Self Doubt – Peer Pressure…our media promotes and cultivates these at every turn. Our founder, Anton Szandor LaVey, coined a term—the “Invisible War"—denoting the stresses contemporary society and "big business” have wrought on our populace meant to keep people behaving as docile consumers. A study has shown that at least 30% of the nation’s populace now wants to buy and eat gluten-free products. When a group of self-professed “gluten-sensitive” people were tested on various diets (the nutritional content of which were not revealed until afterwards), they fully expected to feel worse at the end of the study. And they did, for all of the […]